Not getting business even after having a website? Conversion Rate Optimisation is actually what you need
The Conversion Rate Optimisation is a systematic and structured approach created to improve your website’s performances. The “conversion” is when a visitor to your website takes an action that you want to take them.
HTTPS takes the well-known and understood HTTP protocol, and simply layers an SSL/TLS encryption layer on top of it. Servers and clients still speak exactly the same HTTP to each other, but over a secure SSL connection that encrypts and decrypts their requests and responses. Google recently announced that going on HTTPS will give you a slight ranking boost.