Smart Carrier Bags are specialists in supplying premium quality custom printed carrier bags at competitive prices. They provide a large range of promotional and luxury printed carrier bags for events, such as exhibitions and boutiques, which are available in various materials tailored to your specific needs including Paper Carrier Bags, Plastic Carrier Bags (biodegradable), Packaging Bags as well as eco-friendly bags for life including Woven and Non-Woven Carrier Bags, Jute Carrier Bags and Cotton Carrier Bags.
The Challenge with Smart Carrier Bags
Smart Carrier Bags approached us for more enquiries through their website which was set up in a good design and with a call to action in place. As a digital agency, we did our initial website analysis to help us predetermine the digital strategy we shall implement.
We quickly found some of the challenges included:
- Lack of on-page optimisation
- The website wasn’t responsive (even though had a good design)
- Thin product descriptions
- No social media presence or engagement
- Lack of consistent blog content
- Low backlinks and citations
The Outcome > Results in Smart Carrier Bags
The task ahead of us was challenging and we relish working on this project. We quickly came up with a better layout that was responsive within weeks and implemented the new improved website right away.
Then, we started to work on the finer elements of the Smart Carrier Bags business, the product descriptions, page copy, and on-page optimisation. These were very essential to the actual success of our marketing efforts so we took much care to make sure we got the balance right. Google rates good relevant unique content very well and the more of that the better the foundation for any SEO campaign.
We then came up with simple digital marketing strategy with key steps to acton every month including monthly blog posts, product offers, that would be online, sent via email, shared via social media. At the same time, we also started the local search optimisation of the business website.
We started to gain traction within three months, and have continued to finetune the campaign up to now.
- Increased number of enquiries
- Increased number of conversions
- Increased return on investment (ROI)
We started using service of MediaWorkx since last year and found very helpful. MediaWorkx team is full of knowledge regarding the SEO. We found them to be a great help in rebuilding our website SEO for it. We would recommend MediaWorkx to anyone who is looking to SEO their website.
Mr Joginder Plahe – Director, Smart Carrier Bags Ltd.