E-mail advertising and marketing can help you attain an array of online marketing objectives, ranging from concrete profits boosts through new and repeat sales, to other advantages such as enhanced marketing.
We approximate that UK businesses spent on email marketing throughout 2006– a 20 % rise on the previous year.
5 reasons you need an e-mail marketing approach:
- Email could aid you obtain your company goals.
Want much more customers? Even more leads? More sales? Email marketing is growing and a strategic email marketing campaign can generate high response rates, that will enable you to get the word out concerning offers and discounts, and make opportunities to cross-sell and up-sell.
The beauty of email marketing is it’s measurable – from an open email to a shared email to a click through and purchase or data capture. The benefits can be demonstrated in tangible terms.
- Keeping clients in the loop = happier clients.
Providing relevant info by means of email could assist you rack up points with consumers, or lessen the effect of issues elsewhere in your company.
Think of updates about special offers from supermarkets, or interacting unplanned adjustments to flight schedules from airline companies. Via web analytics, data from email campaigns could additionally be utilised to much better evaluate the demands of individual consumers.
- It’s even more economical anyway.
E-mail is much cheaper, more quantifiable and could be much better targeted compared to traditional direct advertising and marketing. Sending out the best messages at the correct time could additionally aid you keep customers– retention is much less costly compared to acquisition.
That stated, email marketing experts still have a whole lot to pick up from their offline DM counterparts. If you currently have abilities in DM then use this knowledge to email (eg frequency, timing follow-up, etc).
- Consumer intelligence.
E-mail marketing is highly quantifiable and each campaign gives you the chance to assess consumer responses to view which offers and products specific consumers want.
- Improved general online advertising and marketing.
Information obtained from e-mail projects can help you enhance the efficiency of your various other digital marketing campaigns. Email advertising is also a good chance to create and upgrade your in-house client database.
