It’s important for your business to be well known by everybody and your website to have a good position in terms of search engine rankings. If you want to boost your website’s authority you can do it by using HTTPS. But first you have to know what HTTPS is and how does is work.
What is HPPTS?
HTTPS is a protocol for secure communication over a computer network which is widely used on the Internet. HTTPS takes the well-known and understood HTTP protocol, and simply layers an SSL/TLS encryption layer on top of it. Servers and clients still speak exactly the same HTTP to each other, but over a secure SSL connection that encrypts and decrypts their requests and responses. HTTPS consists of communication over Hypertext Transfer Protocol (HTTP) within a connection encrypted by Transport Layer Security (TLS) or its predecessor, Secure Sockets Layer (SSL). The main motivation for HTTPS is authentication of the visited website and protection of the privacy and integrity of the exchanged data.
The SSL layer has 2 main purposes:
- Verifying that you are talking directly to the server that you think you are talking to and
- Ensuring that only the server can read what you send it and only you can read what it sends back.
[highlight background=”” color=”#fafafa”]The really clever part is that anyone can intercept every single one of the messages you exchange with a server, including the ones where you are agreeing on the key and encryption strategy to use, and still not be able to read any of the actual data you send.[/highlight]
The Benefits of Using HTTPS on Your Website
The benefits of HTTPS is that it creates a secure channel over an insecure network. This ensures reasonable protection from eavesdroppers and man-in-the-middle attacks, provided that adequate cypher suites are used and that the server certificate is verified and trusted.
[blockquote author=”” link=”” target=”_blank”]Google recently announced that going on HTTPS will give you a slight ranking boost.[/blockquote]
With this statement, Google wants to encourage all website owners to switch from HTTP to HTTPS so in this way to keep everyone safe on the web. Google also said based on their tests for the past few months, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results. As a website owner, you shouldn’t be concerned when switching from HTTP to HTTPS because this is a safe platform. But you need to take the proper steps to ensure your traffic doesn’t suffer. That means make sure to communicate to Google that you moved your site from HTTP to HTTPS.
[bctt tweet=”Google recently announced that going on HTTPS will give you a slight ranking boost.” username=”MediaWorkx”]
HTTPS really offers the best of both worlds: Caring about what the user sees visually, but also having an extra layer of security when moving data from point A to point B. HTTPS offers an extra layer of security because it uses SSL to move data, that’s why this makes it safer than the HTTP.
So, to summarise this up, going on HTTPS will be a good move for you, not only you will get protection, but also you will be “rewarded” by Google with a slight ranking boost for your move, I guess these are enough reasons for you to start using HTTPS right now!