Reading time 3 min 30 sec In today’s fast-paced digitally connected world it can be too easy to quickly type
AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML. Put simply, AMP is a way to build web pages for static content (pages that don’t change based on user behaviour), that allows the pages to load (and pre-render in Google search) much faster than regular HTML.
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[highlight]I[/highlight]t’s on of the neologism at the moment and, as with any sort of trend, it is chock-full of self-proclaimed