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AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML. Put simply, AMP is a way to build web pages for static content (pages that don’t change based on user behaviour), that allows the pages to load (and pre-render in Google search) much faster than regular HTML.
The Conversion Rate Optimisation is a systematic and structured approach created to improve your website’s performances. The “conversion” is when a visitor to your website takes an action that you want to take them.
HTTPS takes the well-known and understood HTTP protocol, and simply layers an SSL/TLS encryption layer on top of it. Servers and clients still speak exactly the same HTTP to each other, but over a secure SSL connection that encrypts and decrypts their requests and responses. Google recently announced that going on HTTPS will give you a slight ranking boost.
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